Creative is the New Targeting: Why Your Paid Social Campaigns Need Better Creative, Not More Complex Targeting
In the world of paid social media marketing, the landscape has changed drastically. Not long ago, the key to successful campaigns was meticulous audience targeting, complex campaign structures, and layers of segmentation. But today, the game has shifted. With platforms like Facebook, Instagram, and TikTok moving toward automated audience targeting and algorithmic optimization, your success … Read more